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:: Engadget
Engadget
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Apple's IPhone
Apple's IPhone

IPhone integration into BMW?

Posted on: 02/14/07

IPhone integration into BMW?

Rumour has it that BMW is integrating the IPhone into their cars...

Read the article posted here in Crunchgear for more info.

I wonder if this model of IPhone will have any surprise restrictions... or special BMW widgets like an automatic camera that takes snaps of the driver's smug look every couple of minutes and posts them automatically to their friends blogs... or maybe it's just a rumour to keep the beemers excited about the possibility;)

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The noise on Apple's IPhone

Posted on: 02/07/07

The noise on Apple's IPhone

There has been a lot of press and debate about the new Apple IPhone, aside from the "wows, isn't it cute" and the "great technology", the most noise comes from Apple's tie up with Cingular and the restricted marketing of this product.

Another bone of contention lies in the statement that Job's made that they wouldn't allow third parties to install software applications (like utility gadgets) onto the phone without the approval of Apple.

comment from a discussion in apple.slashdot.com
"In an interview with the New York Times, Steve Jobs confirms reports that the recently-announced iPhone will not allow third party applications to be installed. According to Jobs, 'These are devices that need to work, and you can't do that if you load any software on them.' In a similar vein, Jobs said in a MSNBC article that, 'Cingular doesn't want to see their West Coast network go down because some application messed up.'"

Now, what does all this mean? Well my interpretation of this is that Apple wishes to keep control of all value added services for the IPhone for their own benefit.

Is this wrong?... it's not so much whether it's wrong or not but to me it will severely limit the market potential of what seems to be breakthrough technology. The technology and Internet world is now fully embracing and facilitating everyone with the ability to explore opportunities of complimenting the manufacturers or website owners and expanding them to such a degree that would not be possible in-house.

So, i think this move by Apple is a backward step and one which will severely curtail their market opportunity.

quote www.nytimes.com
"If there is a Adobe Flash player available for the iPhone, and if it supports the Internet standards that are being widely used by the developers of a proliferating array of Web services, Apple's decision to restrict software development may not matter..."

So, it will remain to be seen how successful Apple will be in protecting their product and market and how the market will exercise it's displeasure and demonstrate that the old ways of proprietary control and limiting opportunities to one's customers for the sake of one's own profit, will play out.

I personally think that Apple will have to change it's lock into Cingular and without question it has to do just that to sell the IPhone into world markets. Europe for one will not support sales of handsets locked into one network operator... and how long before the competition catches up and doesn't market their product with protectionism as a feature!

Would i buy an IPhone?... not under these current circumstances but it still looks nice;)


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Apple's IPhone

Posted on: 02/07/07

Apple's IPhone

Apple released its IPhone to tremendous interest and discussion.

Have a look at enGadets post to view more pretty pictures and a little write up.

Or if you want all the specs go to Apple's Iphone page.

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